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10 virtual event ideas for attracting leads and engaging audiences
Virtual events have become an integral part of the business strategy of modern companies. They not only save resources, but also open up new opportunities to interact with your audience. We share with you 10 proven ideas that will help make your virtual events truly successful.
By: Cyril Pigore | Co-founder at GatherTeam.Online
By: Cyril Pigore | Co-founder at GatherTeam.Online
1.Virtual Roundtables
A great format for working with senior executives. Gather 8-10 potential clients, add one existing client and partner, and your VP as moderator. Even better, bring in an outside moderator with experience leading these discussions. This format is inexpensive but produces great results.
2.Morning or Lunch Sessions
Hold a virtual breakfast or lunch session with a keynote presentation. Invite an industry expert and send participants a real breakfast or lunch - for a group of up to 20 people, this is affordable. This approach greatly increases engagement and makes your event memorable.
3.Wine or whiskey tasting
The perfect format for B2B networking. Send participants a set of drinks and invite an expert to talk about their characteristics. This is a great way to introduce journalists or potential partners to your business in a relaxed environment.
4.Virtual Classrooms
If your product is complex, give customers a chance to try it in action. Organize a virtual class with multiple trainers for a group of up to 10 people. This will ensure a personalized approach and maximize the benefits for each participant.
5.Virtual Conferences
A full-fledged alternative to offline conferences with the ability to attract sponsors and organize virtual booths. Modern platforms allow you to scale the number of participants virtually without limitations and provide a high level of interactivity.
6.Virtual team building
Don't forget about your team! Organize Online trips or Murder Mystery Games for your employees. Taking care of your team is just as important as attracting new customers.
7.Real-Time Illustrations
Invite an artist to sketch what is happening in real time. It's unusual and exciting, and the finished illustrations can be used for social media promotion.
8.Physical gifts to participants
Send participants something tangible related to the theme of the event - for example, materials to prepare for the roundtable. A physical item creates a sense of greater engagement and connection to the event.
9.Contests and competitions
Add an element of competition - divide attendees into teams and give them tasks. At large conferences, you can organize a contest between sponsors - who can interact with attendees the most. Don't forget about prizes for the winners!
10.Virtual entertainment
Fill the waiting periods with entertaining content - for example, a live magician's performance. This will help keep the audience's attention, especially if attendees are connecting from home where there are many distractions.
The main secret to a successful virtual event is a high level of audience engagement. If participants actively interact, they perceive the event as more valuable, are more likely to tell others about it, and you get more leads and, ultimately, more revenue.
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